NETFLIX THE BABYSITTER DIGITAL CAMPAIGN
For Cole, his babysitter is his best friend. He has a rough time at school making friends, he has a rough time in life facing his fears, but with Bee — none of that matters. That is until she tries to use his innocent blood in an occult satanic ritual. From twists and turns to guts and gore, The Babysitter is a rollercoaster ride through the campy horror genre to the cliches of the 80’s teen drive-in flicks.
To play up this dynamic nature, InSync Plus crafted a comprehensive social campaign that highlights the horror, the Insta-famous cast as well as the demonic themes that underlined the plot. Through fright and fancy, the social strategy engaged fans of the cast, spurred the interest of horror movie audiences and conquered share-of-voice during the Halloween season.
19th Annual Golden Trailer Nominee for Most Innovative Advertising for a Feature
Yearbook Photo Promos
The Babysitter Video Game Promos
Character Intro GIFs
"I bet some clever ad guy did that on purpose so we subliminally would know something was wrong and pay more attention to it."
- u/VICTALAC, Reddit
Produced at InSync Plus
Creative Director: Michael Scherrer
Associate Creative Director: Harshit Desai
Animation & Design: Andrew Maas
Strategy & Production: Evan Ponter & Luke McDade