Art Direction & Design
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SUN RECORDS MAIN TITLE

 

CMT SUN RECORDS MAIN TITLE

 

Tracing the Roots

Part "Beautiful Mind,” part coach’s playbook, the title explores the history of Rock N’ Roll through dramatic show footage and stills combined with detailed graphics that explore the family tree, genres, and our iconic “figures.”                       Hand-drawn lines revealing song lyrics and memories. The diagrams lay on top of gorgeous imagery, treated and manipulated to look stunning and cohesive. There’s a human touch to it, but also some precision, born out in the ways the credits are introduced. It’s inspired by the wild abandon of the artists, with Sam’s ironically “steady” hand at the controls.

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Credits

Produced at Digital Kitchen Los Angeles / DK Studios
Client: CMT
Creative Director: Derich Wittliff
Live Action Director: Nik Kleverov
Cinematographer: David Auerbach
Art Director & Animatior: Harshit Desai
Compositor: Hiroshi Endo
Producer: Christina Lee