hbo WESTWORLD DIGITAL CAMPAIGN
2017 Primetime Emmy Winner for Outstanding Creative Achievement in Interactive Media within a Scripted Program
2017 Webby Award Nominee for
Advertising & Media Website
DK was challenged with the digital marketing strategy and execution for it’s tentpole series, Westworld. In order to create buzz we set out to create an in-world experience as an extension of the show. The team designed a responsive, mobile first website around the idea that the Westworld theme park actually exists - including a faux booking system and company intranet, complete with hidden glitches and secret codes. Strategically placed easter eggs and leaked customized assets lead up to the premiere.
Working in close partnership with HBO, Kilter Films, and Google, hundreds of multimedia and traditional assets based on creative and strategy were delivered. This ran the gamut from thermally printed cards and brochures, to mobile canvas ads, banners, YouTube bumpers, and a very feisty AI Chatbot named Aeden. We continue to work with HBO on evolving the experience between seasons.
Check out the website here.
Produced at Digital Kitchen Los Angeles / DK Studios
Client: HBO | Kilter Films | Bad Robot
Creative Director: Mason Nicoll
Associate Creative Director: Hiroshi Endo
Production Design: Harshit Desai
Editors: Nik Kleverov & Allison Fabre
Producer: Jason McLaren
Executive Producers: Cynthia Biamon & Erica Coates