IMAX BRAND ID
Breaking grounds in every possible way, IMAX has always been the pioneer in the film viewing experience. Incorporating this maxim along with the company's current brand language the ID introduces parts of the IMAX technology into a M.C. Escher- inspired environment and breaking its way out to reveal a standing, revered monolith. The countdown graphics are treated in a similar way where every number is larger than life- breaking laws of scale, perspective and physics. A truly unforgettable experience.