NAT GEO THE LONG ROAD HOME DIGITAL CAMPAIGN
The How The Hell Did We Get Here? Promo
19th Golden Trailer Awards Winner for Most Innovative Advertising Promo/Byte for a TV Series
The Long Road Home is a stirring depiction of the merciless ambush on the American First Cavalry Division in the powderkeg region of Sadr City, Iraq in 2004. Based on the jarring true story by bestselling author and journalist Martha Raddatz, each episode in the miniseries drives viewers like a battle-torn humvee through the the ferocious ambush of gunned down troops on the ground while illuminating the struggles military families endure every day.
InSync Plus' data-driven digital strategy brought to light the story of these brave men to tap into the relatable human experience of courage and bravery in the face of incredible odds. While educating fans of the harrowing events of Black Sunday, creative expanded the scope of the toll of war to compose an empathetic story that resonated with veterans, military spouses, action movie-goers and the broader audience of TV drama consumers. Through engaging videos that introduced the brothers-in-arms to compelling digital stunts that illuminated the riveting true story behind the miniseries, our campaign for The Long Road Home enlightened fans of our service men's sacrifice for our country while extending as a resource for veterans, their families and troop supporters around the globe.
Homefront Split Screen Promos
The Symbols of War Promos
Infographics & Character Cards
Produced at InSync Plus
Client: National Geographic
Creative Director: Michael Scherrer
Associate Creative Director: Harshit Desai
Design & Animation: Andrew Maas, Matt Ferro & George Melhem
Copywriting: Evelyn Danciger, Luke McDade, Evan Ponter & Christopher St. Hilaire
Strategy & Production: Luke McDade, Evan Ponter & Jason Berk
Voiceover: Stephanie Callas