Natgeo the long road home DIGITAL CAMPAIGN
Campaign Case Study
The Long Road Home is a stirring depiction of the merciless ambush on the American First Cavalry Division in the powderkeg region of Sadr City, Iraq in 2004.
Based on the true story by bestselling author and journalist Martha Raddatz, each episode drives viewers through the ferocious ambush of gunned down troops while illuminating the struggles military families endure every day.
The data-driven digital strategy brought to light the story of these brave men to tap into the relatable human experience of courage and bravery in the face of incredible odds. While educating fans about the harrowing events of Black Sunday, creative expanded the scope of the toll of war to compose an empathetic story that resonated with veterans, military spouses, action movie-goers, and the broader audience of TV drama consumers.
How The Hell Did We Get Here? Graphic Promo
19th Golden Trailer Awards Winner for Most Innovative Advertising Promo/Byte for a TV Series
Home Front Split Screen Promo
Symbols of War Promo
Infographics Social Posts
Credits
Produced at InSync Plus
Client: National Geographic
Creative Director: Michael Scherrer
ACD: Harshit Desai
Strategy, Copywriting & Production: Evan Ponter, Luke McDade, Evelyn Danciger
Design & Animation: Andrew Maas, Harshit Desai, Matt Ferro
Voiceover: Stephanie Callas