Art Direction & Design
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NETFLIX CES 2016 'HISTORY OF TV'

Netflix CES 2016- History of the Television

This sequence was designed as the backdrop for Netflix CEO Reed Hasting's keynote at CES 2016. Personifying the telly as a key member in people's lives, the sequence follows earmarked events and personalities from history as well as it's own growth and reach around the world. The piece progresses seamlessly from black&white to color along the color spectrum and ends on the Netflix logo and its trademark red.



Credits

Creative Director: Tom O'Neill
Designers: Harshit Desai, Karen To
Produced at Digital Kitchen Los Angeles/DK Studios