Art Direction & Design
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THE STORY OF US PROMOS

 

NAT GEO THE STORY OF US PROMOS

Belief

 

We are all human beings. So why do our societies around the world seem so different? How did human civilization develop? And what will society look like in the future, as globalization and technology upend our ways of life? At a time when global events seem to be driving cultures apart, this series aims to uncover the fundamental forces that keep our societies together, and to reveal the common humanity that lies inside each one of us. In The Story of Us, Morgan Freeman goes on a global journey to meet people from all cultures whose lives are shaped in surprising ways by these fundamental forces- to understand how human culture has taken so many remarkable forms.

InSync Plus in collaboration with Nat Geo crafted digital promos which asked people from about 23 countries seemingly simple yet existential questions. Here's how they replied...


Freedom

Love

Styleframes

Credits

Produced at InSync Plus
Client: National Geographic
Creative Director: Michael Scherrer
Associate Creative Director: Harshit Desai
Design & Animation: Andrew Maas & Laura Porat
Editor: Joe Hackman
Strategy & Production: Luke McDade & Evan Ponter