NAT GEO THE LONG ROAD HOME: How the hell did we get here?
19th Golden Trailer Awards Winner for Most Innovative Advertising Promo/Byte for a TV Series
The Long Road Home is a stirring depiction of the merciless ambush on the American First Cavalry Division in the powderkeg region of Sadr City, Iraq in 2004. Based on the jarring true story by bestselling author and journalist Martha Raddatz, each episode in the miniseries drives viewers like a battle-torn humvee through the ferocious ambush of gunned down troops on the ground while illuminating the struggles military families endure every day. The How The Hell Did We Get Here? long-form promo explains the situation in Iraq through a visual medium.
Credits
Produced at InSync Plus
Client: National Geographic
Creative Director: Michael Scherrer
Associate Creative Director: Harshit Desai
Design & Animation: Andrew Maas, Matt Ferro & George Melhem
Copywriting: Evelyn Danciger, Luke McDade, Evan Ponter & Christopher St. Hilaire
Strategy & Production: Luke McDade, Evan Ponter & Jason Berk
Voiceover: Stephanie Callas