Madpark Films

BRAND IDENTITY 2023

Inspired by 90s Seattle graffiti culture, film formats and a healthy dose of nostalgia; MadPark comes from Madison Park in Seattle where founder, Mathieu Bonzon grew up. We needed a mark that was reminiscent of that underground scene. Edgy and ‘cool’- something a teen would tag on a park bench or etch on the high school desk. Planks of wood were sanded, painted, and scratched into- shot frame by frame- and composited together. Check out some BTS, below

LOOKING BACK

Your note goes here: a line or two on what this project taught you.

Process

Glimpses of a neighborhood, forgotten polaroids, old city maps & labels embellish some unused ideas below.

MadPark’s marketing collateral and web design take a reduced and clean approach. The limited color palette, simple typography, and minimal elements let the focus be on the content.