Netflix
The Meyerowitz Stories
DIGITAL CAMPAIGN 2018
The Meyerowitz Stories digital campaign used three key creative motifs to craft itself.
The Family Portrait- using the relatable theme of family dynamics and dysfunction the creative painted an intimate picture of the Meyerowitz family.
The Art World- turning the bustling East Coast art scene in itself; the promo pieces introduced an air of creativity and a little condescension as well!.
And lastly, Prestige- The campaign targeted fans of the all-star cast and allowed the indie elements of the film to blossom to attract fans of Noah Baumbach.
LOOKING BACK
Your note goes here: a line or two on what this project taught you.
Like Father Like Son Promo
Navigating Life Promo
People Talking at Once Promo
The Meyerowitz' Music Videos
Quotable Moment Promos
Character Card Promos
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Produced at InSync Plus
Client: Netflix
Role: ACD, Design & Animation
Strategy & Production: Evan Ponter, Luke McDade