NAT GEO VALLEY OF THE BOOM self aware ads
2019 CLIO Entertainment Awards Winner for Best Multi-Platform Social Media Campaign
Valley of the Boom is the story of the birth of the Internet. Set in the early days of the dot-com boom it follows the original creators and the outcomes of their creations which have since changed the world.
The Self-Aware ads were cheeky promos that teetered on the idea of breaking the 4th wall and visually; a fun explosion of the eclectic 90s aesthetic. Meta!
Credits
Produced at InSync Plus
Client: National Geographic
Creative Director: Paul Hoegh Guldberg
Associate Creative Director: Harshit Desai
Design & Animation: Andrew Maas, Darren Dai, Nathan Zankich, Harshit Desai
Editor: Nicholas Saenz
Strategy & Production: Luke McDade, Evan Ponter