madpark films brand identity
Inspired by 90s Seattle graffiti culture, film formats and a healthy dose of nostalgia; MadPark comes from Madison Park in Seattle where founder, Mathieu Bonzon grew up. We needed a mark that was reminiscent of that underground scene. Edgy and ‘cool’- something a teen would tag on a park bench or etch on the high school desk. Planks of wood were sanded, painted, and scratched into- shot frame by frame- and composited together. Check out some BTS, below
PROCESS
MadPark’s marketing collateral and web design take a reduced and clean approach.
The limited color palette, simple typography, and minimal elements let the focus be on the content.
Glimpses of a neighborhood, forgotten polaroids, old city maps & labels embellish some unused ideas below.
Credits
Client: MadPark Films
Role: CD, Design & Animation