Nielsen IQ

DIGITAL AD CAMPAIGN 2023

NIELSEN IQ harnesses the scattered consumer data worldwide, bringing order to the chaos. NIQ empowers its clients understand their customers and how they can make the most strategic decisions to drive growth and profit. The art direction follows this “order out of chaos” that employs rapid-fire, dynamic pacing that just as quickly pivots into quiet interludes continually drawing the audience in. This push-and-pull effect creates engaging moments that hone in on the frenetic chaos that NIQ makes sense of and directs into calming order.

LOOKING BACK

Your note goes here: a line or two on what this project taught you.

 

All the Data

Follow the Money

  • Produced at Hornet Inc.
    Client: Neilsen IQ
    Role: Designer
    Creative Director: Itay Tevel
    Animator: Pablo Lozano
    Producer: Justine Webster

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