Audible Origins

DIGITAL AD CAMPAIGN 2022

AUDIBLE’s podcast series Origins follows eight music artists revisiting the places & spaces they grew up in and share stories of people & experiences that shaped them. The visuals reflect vibrations and the aural ambience through patterns, distortion and repetition in typography. Textural elements add a tactile & acoustic feel. Through it all, the fingerprint motif is ever-present. One of the more compelling sets of promos were the audiograms, which used typography and the artists’ voices. Their voiceovers offered a more intimate look into their creative process, and personal connection to the music and practice.

LOOKING BACK

Your note goes here: a line or two on what this project taught you.