NETFLIX BRIGHT DIGITAL CAMPAIGN
History of Magic
19th Golden Trailer Awards Nominee for Best Viral Campaign
With Netflix’s biggest blockbuster to date, the team at InSync Plus' goal was to drive massive amounts of tune-in during the holiday season. From video game renders of action sequences to Will Smith talent shoots to fully produced in-house christmas song tie-ins- Violent Bright; the creative spanned an array of video heavy content that extended official film, A-List talent and Netflix brand social accounts.
Magic Wand Dos & Donts PSA
Bright: Silence your Phones Promo
Violent Bright
The Bright Videogame Promo
Police Academy Diversity Training Video
Credits
Produced at InSync Plus
Client: Netflix
Creative Director: Michael Scherrer
Associate Creative Director: Harshit Desai
Design & Animation: Andrew Maas, Eric Bauer
Editor: Nicholas Saenz
Strategy & Production: Luke McDade, Evan Ponter
Voiceover: Steve Phares, Gregg Ostrin