madpark films brand identity
MadPark comes from Madison Park in Seattle where company founder Mathieu Bonzon grew up. He remembers walking down Madison Avenue, exploring the neighborhood, and how it shaped his perspective and artistic vision; a film-maker strives to leave a mark on people with their images.
The discussions around the visual identity included nostalgia, film formats, and 90s Seattle graffiti culture. The logo design is reminiscent of that underground art scene. Hand-drawn, edgy, and cool- a logo that one can see etched into a park bench or school desk and we did just that! Planks of wood were sanded, painted, and scratched into- shot frame by frame- and composited together. Check out some BTS, below
PROCESS
MadPark’s marketing collateral and web design take a reduced and clean approach.
The limited color palette, simple typography, and minimal elements let the focus be on the content.
Glimpses of a neighborhood, forgotten polaroids, old city maps & labels embellish some unused ideas below.
Credits
Client: MadPark Films
Role: CD, Design & Animation