NEILSEN IQ MONEY TALKS ads
NEILSEN IQ harnesses the scattered consumer data worldwide, bringing order to the chaos. NIQ empowers its clients understand their customers and how they can make the most strategic decisions to drive growth and profit. The art direction follows this “order out of chaos” that employs rapid-fire, dynamic pacing that just as quickly pivots into quiet interludes continually drawing the audience in. This push-and-pull effect creates engaging moments that hone in on the frenetic chaos that NIQ makes sense of and directs into calming order.
All the Data
Follow the Money
Design Frames
Credits
Produced at Hornet Inc.
Client: Neilsen IQ
Role: Designer
Creative Director: Itay Tevel
Animator: Pablo Lozano
Producer: Justine Webster